As The Farmers Bank, Frankfort, approaches its 150th anniversary next year, it announced in September that it will convert all of its branches into financial centers with a more modern approach to banking. In addition to traditional services, they will be equipped to offer personalized financial guidance in a more consultative, relationship-focused environment.
“As we work towards being the number one community bank in the markets we serve, it is important, now more than ever, to evaluate how we serve our customers,” said Chris Cook, president & CEO of The Farmers Bank. “That means embracing our evolution, expanding access through technology like video ATMs, enhancing software experiences and reimagining our financial centers as spaces for deeper financial conversations. At the end of the day, it all comes back to building trust and being there for our customers.”
While branches have historically been transaction-focused, financial centers emphasize financial planning and tailored solutions for every customer. With access to specialized advisors, these centers are designed to support customers’ more complex financial needs while still providing everyday banking services.
As part of this transition, the bank has begun elevating the look and feel of each location. These enhancements are being made with intention to reflect a solid financial investment in the communities the bank serves.
The Farmers Bank was one of the first community banks in its markets to introduce video ATMs, beginning with the opening of the Westfield financial center in 2023. These machines allow customers to speak directly with a Farmers Bank representative in real time and complete nearly all transactions available inside each location.
In recent months, the Frankfort financial center and Frankfort east side ATM were converted to video ATMs, with Fishers, Noblesville and Mulberry to be added this fall. All video ATMs are staffed with virtual center staff located in multiple Farmers Bank locations, creating expanded service access while making the most of the bank’s resources.
Starting September 5, all financial center offices shifted to close at 5 p.m. Monday through Friday with video ATMs “opening” 30 minutes before office hours at 8:30 a.m. Monday through Friday and remaining open until 6 p.m. on Fridays. Saturday hours remained the same from 9 a.m. – noon.
